Help #FeedAPet with BOSS and PETLEY’S

The Festive season is almost upon us, and although it may be festive in many households across the country, there are hundreds of animal shelters and pet focused charities who will be struggling to cope with the demand of housing and feeding abandoned pets.

That’s why the folk at Promeal are planning to do something about the food shortage by helping to provide meals to charities. And you can get involved to help them #FeedAPet. From the 1st of November in all grocery stores nationwide, for every can of either BOSS dog food or Petley’s dog or cat food that you buy, Promeal (manufacturer of both BOSS and Petley’s) will be donating 1 can to charity.

Just in case this isn’t easy enough for you, you can also help #FeedAPet from the comfort of your home. From the 14th of November for every picture of a pet shared on Facebook through their #FeedAPet portal and website, Promeal will also donate a can to charity.

Once you share a pet’s picture using #FeedAPet, you can also vote for your favourite charity or nominate one. From the top ten most voted-for charities, two will be randomly selected to be the recipients of the final donations. Promeal is aiming to raise enough support to donate up to 50 000 cans to the value of over R700 000 which for a small local business is significant.

Giving back to the pet community is a Promeal Value and falls into their wider #TakeTheLead philosophy as both brands, BOSS and PETLEY’s choose to focus their energies and resources on community needs and programes.

If you wish to support this cause and Promeal’s mission, please purchase a can of either BOSS or Petley’s from 1 November in participating stores or from the 14th of November, share your pets picture on and click on the #FeedAPet links. 


About Promeal

Passionate about your pets, Promeal (Pty) Ltd is a Sub-Saharan African pet food boutique specialising in the craft of nutritious pet food. With over 25 years’ experience, Promeal are the largest wet pet food manufacturer in South Africa and the largest House brand wet manufacturer in the country. With a distinct local heritage the company was founded in the agricultural sector as a livestock feed manufacturing business.

Promeal’s flagship brands, Boss and Petley’s are designed with the same love and care that the Promeal crew would put into preparing dinner for their own families. A trusted network of farmers, producers and suppliers provide the Atlantis based factory with a consistent source of quality meats and veggies. Promeal are also proud manufacturers of quality pet food for South Africa’s top retailer brands, some pet shops and specialty channel brands as well as export brands, proof of their well-known and trusted quality and nutritious pet food. 

Promeal (Pty) Ltd, registration no. Registration no. 1961/01324/07, is a subsidiary of Overberg Agri Ltd


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